Apple iPhone Supplier News: Setbacks and Competitive Parts
According to Reuters, “Suppliers to Apple Inc (AAPL.O) are scrambling to get enough screens ready for the new iPhone 6 smartphone as the need to redesign a key component disrupted panel production ahead of next month’s expected launch, supply chain sources said.”
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It’s possible that the setback could delay the gadget’s launch.
Although recent manufacturing activity in Apple’s Taiwanese production plants has reportedly ramped up in terms of hiring and more, the company has failed to set an official release date for the iPhone 6.
Apple will hold a media event on Sept. 9, and analysts predict the smartphone juggernaut will release more information on this upcoming date.
CNBC reports, “Two supply chain sources said display panel production suffered a setback after the backlight that helps illuminate the screen had to be revised, putting screen assembly on hold for part of June and July. One said Apple, aiming for the thinnest phone possible, initially wanted to cut back to a single layer of backlight film, instead of the standard two layers, for the 4.7-inch screen, which went into mass production ahead of the 5.5-inch version.”
The state-of-the-art screens are slated to be provided from big-name suppliers such as Sharp and LG Display.
In addition, sources note that the iPhone 6 will feature RAM (random access memory) from a Samsung supplier, despite the company being one of Apple’s major smartphone competitors. It’s possible that the company is hedging its bets to release the new model despite setbacks.
CNET notes, “Apple faces intense pressure to push forward the design of the iPhone, its biggest moneymaker, as customers and investors look for new features to show the company can keep up with its innovative track record. Apple also needs to work hard to differentiate itself against higher-end devices from Samsung and cheaper smartphones from fast-growing Chinese handset makers such as Xiaomi.” [/show_to]
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