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DHL’s Investment in an Online Platform Backfires

Image via Flickr JeepersMedia
At some point, virtually every successful company needs to make changes to its infrastructure in order to expand. In 2015 DHL projected significant growth and decided to invest in an updated online platform for customers to track packages. The investment did not have the expected outcome, though. Take a look at what businesses can learn from DHL's overly ambitious project.


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