Fast Food Companies Look for Ways to Remove Artificial Colors and Flavors

Image via Flickr by ebruli

Consumers are demanding healthier foods from the fast food industry. As a result, many companies have reduced their trans-fats, removed additives where possible, and added healthier menu options. It’s a growing trend that fast food companies can no longer ignore.

One major fast food chain owner, Yum Brands Inc., is stepping up their game by eliminating artificial colors from their Taco Bell and Pizza Hut stores. In May 2015, Taco Bell announced that they will look for natural alternatives to replace the artificial colors and flavors in their food products. Their goal is to make a complete transformation by the end of 2017. Taco Bell also plans to reduce their trans-fats and some additives. Likewise, Pizza Hut made similar statements. They will remove artificial colors and flavors from their pizzas in U.S. stores by the end of July this year.

McDonald’s was one of the first fast food chains to realize the value of offering healthier menu options. They have had salads and low calorie options for several years now. Their premium Caesar Salad and grilled Honey Mustard Snack Wraps are major sellers. McDonald’s also lists healthy menu options on their website that are under 400 calories.

Other burger places have made attempts to offer low calorie foods and healthier options. Burger King was the first fast food chain to offer lower calorie French fries with 40 percent less fat. However, the fries were not popular with customers and did not satisfy as expected. Their value fries still remain a more favorite option. Wendy’s has a “Right Price Right Size” menu and meals under 260 calories and 10 grams of fat.

The U.S. has had a lot of grief for obese people. The fast food industry is majorly to blame. As more fast food companies add healthier options, hopefully things can turn around for the countries’ health as a whole.

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