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How McDonald’s Overcame Supply Chain Obstacles in the Furtherest Corners of the Globe

Image via Flickr by Hakan Dahlstrom
In 1993, Martha Cooper and Lisa Ellram co-wrote and published the Characteristics of Supply Chain Management and the Implications for Purchasing and Logistics Strategy. After more than twenty years of debate, trials, and errors, many supply chain professionals believed the practices described in the paper simply weren't able to be put into effective practice.


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