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Kraft Macaroni and Cheese Eliminates Artificial Flavors and Preservatives

Image via Flickr JeepersMedia
The Kraft Heinz Company eliminated all artificial flavors and preservatives from its macaroni and cheese products in December 2015. Then the company proceeded to sell its products to consumers without announcing the change. Surprisingly, consumers didn't notice, and Kraft succeeded in performing the largest blind taste test ever. Take a look at what happened and how consumers responded.


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