Real News or Just Another Publicity Stunt? A Look at Amazon’s Drone Program

Image via Flickr by Alan Cleaver

Nov. 29, 2013 was a busy news day. When news analysts weren’t weighing in (and duking it out) over Obamacare, reporters across the nation were running spots on long shopping lines, customers who camped for days in frigid temperatures to get the best deals, and even a few skirmishes over the best merchandise in brick and mortar stores. How can a poor little online shopping site compete in the fray? Well, Amazon captured a fair share of media attention with a news story of its own, claiming they’re working on a drone aircraft which could make unmanned deliveries within 30 minutes of order placement to homes sometime in the future.

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