Tech Team Up: Why Samsung and Oculus VR are Sharing Resources
What could a virtual reality device and a smartphone possibly have in common? A lot, actually – including assets. Two tech giants are teaming up and the result could actually change the way we perceive the world. Read on for the latest on why Samsung and Oculus VR are sharing resources.
This article is for Premium Members only. Please login below to read the rest of this article.
Not a Premium Member yet? Become one today.
[show_to accesslevel=’Premium Members’]
What is Oculus?
The Oculus VR (virtual reality) device—known as the Oculus Rift—is a headset that’s now owned by Facebook. The tool, which is still in beta, currently connects to users’ computers allowing them to experience immersive gameplay without lag.
To create the virtual view, the device projects two images through glass viewfinders. The user’s brain actually merges the images into a realistic scene that’s almost indistinguishable from real-world involvement. This is where Samsung’s resources come in. The company manufactures high-definition OLED screens for the Galaxy 4, which Oculus plans to fit in its forthcoming headsets.
Samsung and Oculus VR
In the age of portability, the idea behind Samsung and Oculus’ team up is simple: it’s VR to go. Samsung wants to provide transportable gameplay that quickly connects to the Rift. Like all good partnerships, the relationship between the companies’ devices is mutually beneficial. Samsung will receive exclusive access to Oculus’ software development kit (SDK) and, in turn, Oculus can use Samsung’s next generation screens.
However, the implications of the deal are more than just resource sharing. The partnership promises exciting new ways to explore into VR. Imagine a virtual Google street view or a simulated face-to-face phone call. Although the Oculus Rift is still too bulky to be considered portable, the device’s creators likely see the benefit to a more manageable headset – one that can be completely integrated in the user’s life.
The Future of Virtual Reality
Since Facebook purchased Oculus VR in early 2014, many enthusiasts have questioned the Rift’s next developments. Hardcore gamers don’t want to see the device go the way of social media news feeds; however, for the Rift to be successful, creators have to acknowledge its full potential. Its uses go far beyond gaming.
The device opens up entirely new markets for experiential software, and companies like Samsung are plugged into portability’s role in the space. Although virtual vacations or cybernetic dating sites may seem decades away, the Rift at least provides the platform – and a snappy one at that. Ultimately, it’s the impression of portability that has developers hooked.
The truth is, smartphones are not unlike virtual reality; they’re already immersive. According to research by Pew Internet, “67 percent of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.”
When it comes to smartphones, innovators know that the quicker the access to the Internet, the more consumers will surf it; the same goes for virtual reality except, instead, the more the users will be “in it.”
How do you think this tech team up will change the game for consumers? What more would you like to see from Oculus VR? Share your thoughts in the comments below. [/show_to]
Global Procurement & Supply Chain Professionals Read This…
…Carefully curated procurement & supply chain issues that make you look smart, sent to your inbox every week.
PLUS: Get the FREE Procurement Case Study when you subscribe: “How McDonald’s Overcame Global Supply Chain Obstacles”