Have you ever ordered groceries online? It’s very convenient and easy to do. You pick out everything you want from a website, pay online, and then wait for your groceries to come to your door. Now, Wal-Mart is getting in on that action. They are piloting an online grocery ordering program at three East Valley stores in Arizona. It is also offered at select stores in Denver, Colorado.
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Wal-Mart’s program is different than most online grocery ordering programs. Instead of having your groceries delivered to your house, you go to the store to pick them up. You just have to wait the hour or two timeframe from when you place your order. Plus, there are no fees for this service; just a $30 minimum purchase amount. Most online grocery shopping programs charge additional fees for the convenience of the service.
If Wal-Mart’s online grocery shopping program is successful in Arizona, they may role it out at several other stores across the country. Customer response has been mostly positive because it saves them a lot of time at the grocery store and they still get the things they need at the same great low prices that Wal-Mart always offers. There is a small margin of error when workers are picking items from the shelves, but for the most part the orders are picked correctly.
Online grocery ordering could give Wal-Mart an even bigger edge over its competitors. Of course, there could be some fulfillment problems in the future. Wal-Mart might have to hire additional personnel to make sure the orders are filled in a timely manner. Plus, the additional wages could eat into Wal-Mart’s bottom line. They already keep their grocery prices low, and it could be tricky to make sure all grocery items are still profitable with the new program. [/show_to]
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