Will Wal-Mart Carry Their Match-Pricing Program Online?

Image via Flickr by Mike Mozart

Wal-Mart executives are considering a new price-matching program for their online retail division starting this holiday season. They already give their managers in brick-and-mortar stores the ability to price match competitor sales if a customer brings in proof of a cheaper price, but Wal-Mart is considering taking this to a whole new level with their online program.

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