Bayerische Motoren Werke AG, or BMW, is the world’s largest and most recognizable manufacturer of luxury vehicles, catering to high-end customers in over 50 countries around the globe. BMW is most known for providing high quality vehicles, and catering to customers with excellent, timely parts and service. This has helped the company garner stellar customer satisfaction ratings, along with intense brand loyalty. But are there cracks in the armor? Some tell-tale problems within the BMW supply chain may spell woes to the automaker if some crucial issues within their supply chain aren’t addressed.
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