The giant logistics company DHL, recently released a report entitled “Big Data in Logistics.” The report concludes that someday logistics companies could become the go-to search engines for information on almost all other industries. Logistics companies gather a tremendous amount of information (big data) during the course of their normal operations. Information on the routes drivers take, the shifts of the drivers, the weight and sizes of their loads, and other such information offers useful data that could one day be applied to other industries.
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According to the report, the information gleaned from the logistics industries has three practical aspects to apply to other industries: big data about customers, big data about efficiency in operations, and big data about customer experiences so companies can retain customers. These big data sets could be used by other industries for a variety of tasks.
For example, retail stores and other industries which operate through shift workers can use the data to optimize how they plan their shift workers’ schedules. Information gathered to identify what factors influence a given customer base could be used by the telecommunications industry to determine why customers decide to leave their service over time. All industries, which keep stock on hand, can learn from big data in logistics how to keep from running out of stock by implementing smart supply chain practices.
Big data from logistics can provide crowd analytics to give marketers insights on how ad campaigns influence the decisions of masses of people. It could improve customer value management, customer loyalty management, customer service, product implementation, and supply chain risk management for all types of companies in most every industry.
Currently, about 60 percent of logistics companies have a big data analytics plan in place. Though the possibilities in these big data sets are far from being realized, the future of logistics might be a secondary income source derived from the big data they already have at their fingertips. [/show_to]