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Blue Apron Buys a Ranch to Tackle Procurement Issues

Image via Flickr by inACtion
Since its launch in 2012, meal kit startup Blue Apron has grown exponentially. Though the company has always strived to source sustainable ingredients, doing so with meat has proven challenging. Find out how purchasing a ranch offers an innovative solution for Blue Apron's procurement issues.

Situation: Blue Apron Faces Constant Procurement Problems

Blue Apron's neatly packaged and meticulously organized meal kits offer a glimpse of the company's impressively complex operations. Though the company, which is nearly five years old, can now predict customer demand with relative accuracy, Blue Apron still faces persistent procurement issues. Its appearance standards for ingredients are remarkably high, and not all of its supplies pass muster. This means the company's procurement teams constantly scramble to source fresh yet affordable ingredients at the last minute.


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