Blue Apron Buys a Ranch to Tackle Procurement Issues
Situation: Blue Apron Faces Constant Procurement ProblemsBlue Apron's neatly packaged and meticulously organized meal kits offer a glimpse of the company's impressively complex operations. Though the company, which is nearly five years old, can now predict customer demand with relative accuracy, Blue Apron still faces persistent procurement issues. Its appearance standards for ingredients are remarkably high, and not all of its supplies pass muster. This means the company's procurement teams constantly scramble to source fresh yet affordable ingredients at the last minute.
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