Pinterest is a social bookmarking site similar to StumbleUpon and Digg. Users can sort through images and save (pin) anything that they want for future reference. Pinterest is an excellent platform for people that love cooking, crafts, and DIY projects because most pins are related to these categories. Businesses within these categories have started to realize the potential profits that can come from Pinterest. And, Pinterest just made it easier to do this with a merchant program.
Pinterest recently partnered with Shopify to add “Buy It” buttons to their pins. This enables merchants to sell items directly through Pinterest. For example, a Pinterest user might be browsing through images of knitted stuffed animals and come across a cute polar bear. When the Pinterest user clicks the pin button, they are given the option to buy a pattern to make the polar bear themselves, and the merchant gets paid. This benefits both the merchant and the Pinterest user.
It’s easy for merchants to sell items on Pinterest now. All they need to do is install the Pinterest sales channel to their Shopify account. This enables Pinterest Buyable Pins automatically. It doesn’t cost anything to get started, either, if you already have a Shopify account. The merchant information easily transfers over when the Buyable Pin is created. Pinterest has made sure that they never have to handle the money. That is all taken care of by Shopify.
Businesses are always looking for new ways to spread the word about their products and get sales. Pinterest has become an excellent customer sourcing program. The partnership between Pinterest and Shopify has given merchants a new route that should not be ignored. Businesses in the craft, cooking, and DIY genre should especially not miss out on the opportunities presented for selling through Pinterest.
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