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Does the Galaxy Note 7 Recall Threaten Samsung’s Industry Lead?

Image via Flickr JeepersMedia
Image via Flickr JeepersMedia
Recalls can have damaging effects on a brand. Investors predicted that Samsung would learn this firsthand after recalling its Note 7 smartphone in October 2016. Many consumers lost trust in the brand, and Samsung has spent millions of dollars trying to alleviate the damage. Check out how Samsung handled the recall and what this means for future smartphone sales.


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